Facebook is developing a tool that it hopes can help prevent hate speech on the social network, as it seeks to curb the spread of the so-called “viral contagion.”
The company is also working to expand its efforts to counter hate speech online and improve its ability to detect and combat misinformation, the company said Tuesday in an investor briefing.
Facebook, one of the most popular platforms for users to share news, pictures and videos, announced its effort in a blog post announcing the new initiative.
It said the platform will use technology to track users’ activity on its platform and identify patterns of online abuse and abuse of its community.
The company said it is working with companies such as The Washington Post, The New York Times and BuzzFeed to test the tool.
Facebook’s chief executive, Mark Zuckerberg, has been one of Silicon Valley’s most vocal proponents of combating hate speech.
The social media company said the tool will help police to find people and groups that violate its policies and work to remove the content and people who violate the company’s rules.
Zuckerberg, who has repeatedly criticized the spread and use of divisive political messages on social media, said the new tool will be designed to help police and other officials identify groups and individuals that engage in hateful speech.